www.olympic.org - Site Officiel du Mouvement Olympique
PARTNER, PRODUCT CATEGORY AND CONTACT INFORMATION
TOP PROGRAMME
TOP stands for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games.
As an event that commands the focus of the media and the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.
Sponsor support is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement. Commercial partners also provide vital technical services and product support to the International Olympic Committee (IOC), Organising Committees (OCOGs) and National Olympic Committees (NOCs).
TOP PARTNERS
The following companies are TOP Partners for the Vancouver 2010 and London 2012 Olympic Games. Click on each logo to access the profile of the selected company.
NEWS ABOUT OLYMPIC MARKETING
25 May 2009
IOC and Atos Origin extend partnership to 2016
The International Olympic Committee (IOC) today announced an extension to its current partnership with Atos Origin through to 2016, including the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad...
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- Coca-Cola’s Top Environmental Sponsorship (30 March 2009)
- Olympic Legend Presents Torch to Coca-Cola (17 October 2008)
- Visa encouraged kids to draw on their imaginations (27 August 2008)
- McDonald’s honoured kids in its latest programme (26 August 2008)
- Another first at the Games thanks to Panasonic (23 August 2008)
PERMANENT FILES
© IOC24 April 2009
Marketing Report - Beijing 2008
The celebration of the Beijing 2008 Olympic Games was a great achievement, providing the world with thrilling sporting action and memorable moments.
The Marketing Report provides an overview of the tireless work of the Olympic...
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10 July 2008
IOC Marketing - Guide for Media
As an event that commands the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200...
[ Full Story ]
© IOC24 August 2007
IOC and the “The Best of Us”
“The Best of Us” is a simple, powerful theme that transcends cultures and borders, reminding us that sport can bring out the best in us all.
To see “The Best of Us” video, click...
[ Full Story ]
RIGHTS AND OPPORTUNITIES FOR TOP COMPANIES
TOP companies receive exclusive global marketing rights and opportunities within their designated product category.
Sponsors are able to develop marketing programmes with various members of the Olympic Movement including the IOC, the NOCs, and the Organising Committees.
In addition to exclusive worldwide marketing opportunities, partners receive:
- - Use of all Olympic imagery, as well as appropriate Olympic designations on products
- - Hospitality opportunities at the Olympic Games
- - Direct advertising and promotional opportunities, including preferential access to Olympic broadcast advertising
- - On-site concessions/franchise and product sale/showcase opportunities
- - Ambush marketing protection
- - Acknowledgement of their support though a broad Olympic sponsorship recognition programme
The strength of the TOP sponsorship programme is evident in the fact that the programme enjoys one of the highest sponsorship renewal rates of any sports property. The International Olympic Committee thanks the sponsors for their continued support.
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