Increases in broadcast revenue over the past two decades have provided the Olympic Movement and sport with an unprecedented financial base.
This has allowed the International Olympic Committee (IOC) to make substantial contributions to the development of sport throughout the world.
The IOC has provided direct support to Organising Committees for the Olympic Games (OCOGs), Olympic Solidarity (OS), The World Anti-Doping Agency (WADA) and International Federations (IFs).
TV rights fees continue to account for approximately 50 percent of Olympic revenue.
The IOC has often declined higher offers for broadcast on a pay-per-view basis or because a broadcaster could reach only a limited part of the population, as this is against Olympic Broadcast Policy. This fundamental IOC Policy, set forth in the Olympic Charter, ensures the maximum presentation of the Olympic Games by broadcasters around the world to everyone who has access to television. Rights are only sold to broadcasters who can guarantee the broadest coverage throughout their respective countries.
The Athens Olympic Broadcasting Organisation:
8 July 2008
IOC awards 2008 broadcast rights in Sub-Saharan Africa
The International Olympic Committee (IOC) today announced an agreement with the African Union of Broadcasting (AUB) and the South African Broadcasting Corporation Limited (SABC) for the acquisition of the broadcast rights within 37...
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