Increases in broadcast revenue over the past two decades have provided the Olympic Movement and sport with an unprecedented financial base.
This has allowed the International Olympic Committee (IOC) to make substantial contributions to the development of sport throughout the world.
The IOC has provided direct support to Organising Committees for the Olympic Games (OCOGs), Olympic Solidarity (OS), The World Anti-Doping Agency (WADA) and International Federations (IFs).
TV rights fees continue to account for approximately 50 percent of Olympic revenue.
The IOC has often declined higher offers for broadcast on a pay-per-view basis or because a broadcaster could reach only a limited part of the population, as this is against Olympic Broadcast Policy. This fundamental IOC Policy, set forth in the Olympic Charter, ensures the maximum presentation of the Olympic Games by broadcasters around the world to everyone who has access to television. Rights are only sold to broadcasters who can guarantee the broadest coverage throughout their respective countries.
The Athens Olympic Broadcasting Organisation:

© IOC/K. Moloney25 March 2009
IOC awards 2010 & 2012 broadcast rights in China
The IOC has announced an agreement with China Central Television (CCTV) for the broadcast rights within China for the Vancouver 2010 and London 2012 Olympic Games.
At a signing ceremony this evening in Denver, Colorado, an IOC...
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